top of page

parfum parfait

parfum parfait

IFRA(1)_edited.png

Consultant Member
The International Fragrance Association UK

Vice president

Member of the British Society of Perfumer BSP

SCS logo transparent.png

Member of the Society of Cosmetic Scientists

SCS

BSP Logo Clear Background Circle.png

The choice of a fragrance is crucial, as it will seal a product's success.

home
What w d

WHAT WE DO

Fragrance development
Custom fragrance design
Benchmarking


Fragrance Trends
Trends reports and presentations
Specific market trends


Events
Scents experience
Multisensorial events


Analysis
Fragrance portfolio gap analysis
Market segments analysis


Strategy
Strategic extension of fragrance portfolio
Brand alignment


Technical
Stability improvement
Base interaction


Portfolio rationalisation
Portfolio assessment versus trends
End to end fragrance project management


 

IMGP1933.JPG

HOW WE WORK

Brands DNA

Deep understanding of a client’s brands is key in order to develop fragrances that are completely aligned with their portfolio.

Perfumers

We work in close collaboration with perfumers of trusted fragrance houses that are IFRA registered.

 

Marketing

We follow and analyse emerging fragrances trends for the professionals of the fragrance industry. Additionally, a sound understanding of regional olfactive preferences in the world, allows us to tune each fragrance to the target country.

Science

We have extensive technical knowledge supported by a strong chemistry background, coupled with a long experience of working with major brands

How we wok
About Us

IINDEPENDENT FRAGRANCE EXPERT

 

Virginie started her career in the fragrance industry at Givaudan, one of the world leaders in fragrances and flavours. With over 25 year’s experience in the industry, she has designed fragrances for international corporations and start-ups alike, in products as varied as fine fragrances or candles, shower gels or air diffusers.

Today, she is in demand as corporate consultant, industry expert, and speaker.

 

IMGP0838_edited_edited.jpg
  • Instagram
  • LinkedIn Social Icon
IMGP0818 enhanced.jpg
Clients
STAY IN TOUCH

Parfum Parfait LTD

Registered in England, number: 09866731.

 

e: info@parfumparfait.co.uk
m: 0044 7962 118 076

 

For enquiries, please fill in the following contact form:

Thank you. Message received.

Contact
bottom of page