parfum parfait

Consultant Member
The International Fragrance Association UK

Past president

Member of the British Society of Perfumer BSP

Member of the Society of Cosmetic Scientists

SCS

The choice of a fragrance is crucial, as it will seal a product's success.

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What w d

WHAT WE DO

Fragrance development
Custom fragrance design
Benchmarking

Fragrance Trends
Trends reports and presentations
Specific market trends

Events
Scents experience
Multisensorial events

Analysis
Fragrance portfolio gap analysis
Market segments analysis

Strategy
Strategic extension of fragrance portfolio
Brand alignment

Technical
Stability improvement
Base interaction

Portfolio rationalisation
Portfolio assessment versus trends
End to end fragrance project management

HOW WE WORK

Brands DNA

Deep understanding of a client’s brands is key in order to develop fragrances that are completely aligned with their portfolio.

Perfumers

We work in close collaboration with perfumers of trusted fragrance houses that are IFRA registered.

Marketing

We follow and analyse emerging fragrances trends for the professionals of the fragrance industry. Additionally, a sound understanding of regional olfactive preferences in the world, allows us to tune each fragrance to the target country.

Science

We have extensive technical knowledge supported by a strong chemistry background, coupled with a long experience of working with major brands

How we wok

About Us

IINDEPENDENT FRAGRANCE EXPERT

Virginie started her career in the fragrance industry at Givaudan, one of the world leaders in fragrances and flavours. With over 25 year’s experience in the industry, she has designed fragrances for international corporations and start-ups alike, in products as varied as fine fragrances or candles, shower gels or air diffusers.

Today, she is in demand as corporate consultant, industry expert, and speaker.