Expertise
Each fragrance is carefully evaluated against the following parameters:
brand
olfactive characteristics
product category
positioning on the market
target country
conformity to legislation
As fragrance developer, I work at the cross road of
Brands
Deep understanding of a client’s brands is key in order to develop fragrances that are completely aligned with their portfolio.
Perfumery
I work in close collaboration with perfumers of trusted fragrance houses that are IFRA registered.
Market knowledge
I follow and analyse emerging fragrances trends for the professionals of the fragrance industry. Additionally a sound understanding of regional olfactive preferences in the world, allows me to tune each fragrance to the country where it will be sold.
Research and Development
I have extensive technical knowledge based on my chemistry background, coupled with a long experience of working with major brands.
I will monitor the fragrances stability and base interactions to assure that the products are ready for launch.